AAPL) from Apple in trouble. The company, which first appeared on the Apple Intelligence platform during the WWDC developer conference last year, was returning to the program to help increase iPhone and other products. But so far, the organization decreased, with iPhone sales decreased annually during the last quarter.
Now the technology giant says it delays the release of a more planned intelligent version of Siri, which is one of the most expecting aspects of the artificial intelligence strategy. According to Apple, the new Siri takes longer than the company expected and must come out later this year.
Moreover, Apple is still running and operating Apple Intelligence and operating it in China, which is one of its most important markets. AI is a major selling point for shoppers for smartphones in the region, according to the Canalys Market, and local players like Honor and Xiaomi quickly fill the void.
Apple has announced iPhone 16 with Apple Intelligence, although the program is incomplete. (Vuk Valcic/SOPA Images/Lightrocknet via Getty Images) ·SOPA photos via Getty Images
Meanwhile, the Apple stock price continues to overcome with the rest of the large technology group. The shares have decreased by 11 % so far, as they joined NVIDIA (NVDA), which is 17 % away, Microsoft (MSFT) and Amazon (AMZN), which decreased by 9 %.
On Wednesday, Eric Wooding, Morgan Stanley analyst, reduced his target price on Apple from $ 275 to $ 252 on fears that Siri delays will affect iPhone upgrade sessions throughout 2025 and 2026. According to approximately 50 % of iPhone owners who did not retreat to iPhone 16, they said they are holding With their older materials.
“It is somewhat shocks that Apple has a delay for about a year.”
He added: “I think he is only talking about everything that happened below the surface.
If Apple will manage its plans of artificial intelligence, it will have to do so sooner or risk to retract its competitors in the United States and abroad.
Apple Intelligence was supposed to be one of the biggest reasons for promotion to consumers to iPhone 16 and iPhone 16 Pro. But the company did not launch its software platform until October last year, more than a month after the latest collection of its smartphone.
What’s more, although a number of Apple intelligence capabilities showed through WWDC 2024, the company said it will slowly offer service features throughout the remaining period in 2024 and 2025. This has made the upgrade to the latest IPHONE is the least attractive because users will not get the full set of its most important features for several months.
While the company has released capabilities such as writing tools, notification summaries and photo editing tools, these are not the type of features that will make customers line up in large numbers on new iPhone devices.
Nasdaqgs – nasdaq real time•US dollar
As of 11:26:35 AM. The market is open.
Aapl^Gspc
“This has been a disaster since then [Apple] “If you are thinking about it, even from the initial launch, it was not very clear what Apple Intelligence is.”
Apple initially does not help the Apple Intelligence advertisement with an advertisement that appears to be actor Bella Ramsey, using a full version of the program although a number of jobs are still not available.
“I really think they were their reaction to the noise of artificial intelligence,” said Kearvala. “They were not really ready to understand how they would use it. They came out with something that was half hidden, and I think he believed in many ways that were transferred in Apple.”
Meanwhile, Apple Samsung (005930.KS) continues and Google (Googl, Googl), both of which use the Google Gemini Ai platform, add more artificial intelligence functions to their devices, including AULECTIC AI’s features similar to those that were promised as part of the re -photographed Siri.
The fact that the launch of the failed Apple Intelligence Vision comes after the company’s Vision Pro headphones failed to get a preposition among consumers that increases the appearance that Apple cannot kill just as possible.
However, while the AIR era of AI is at a disappointing start, the company has a lot of runway to get Steam in the wars of artificial intelligence. Other previous Apple products fell with little with little to take off later with consumers later, including Apple Watch and AirPods.
“I think they will discover it. I think it’s the darkest before dawn. They got an incredibly sincere base that you trust,” Monster said.
But it still takes some time for Apple not only to launch artificial intelligence features but also get them properly.
“I don’t think there are any short -term repairs here. Even in 2026, I will be surprised if all the capabilities exist,” said Moor Insights & Strategy Patrick Moorhead.
Subscribe to the Yahoo Finance week in the technology newsletter. ·Yahoofinance
Send an email to Daniel Holie on Dhowley@yahoofinance.com. Follow it on Twitter on Danielhowley.
Click here to get the latest technology news that will affect the stock market
Read the latest financial and commercial news from Yahoo Financing
Cookies are small text files that can be used by websites to make a user\'s experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
