Saint Laurent, Academy Awards and the problem of “Emilia Perez”

The “Emilia Perez” catastrophe is not the first time that the risk of human association with preferences is possible to be problematic and the past to fashion. In fact, third parties are called Alla Valente, a partner in the Forrester Market Research Company, “The largest blind risk management group”.

This has been true for a long time before Adidas and Banniaga sent you to a long -term defensive winner with his anti -Semitic screaming. In 2005, Kate Moss was arrested on the camera, inhaling cocaine, and Berberry and Chanel were canceled. In 2021, Lanvin and Bandora cut ties with Chinese actor Zhang Chuhan when he was photographed in front of a Japanese shrine to World War II. But with the high cost of doing business, you have the risks.

Risa Heller’s crisis advisor said that on a scale of damage, the repercussions of “Emilia Perez” should be relatively limited to Sant Laurent, given that most consumers have not yet been associated with the movie’s fashion brand, but there was a cost in what might be.

“All brands are trying to find out new ways to reach new consumers,” Ms. Heller also said. The film must have seemed to be the perfect answer, and in a sector that reeling the rise of signs and the increasing gap between the tall films and the islands India, it should seem that the costumes have looked a very attractive white knight.

Now, however, even with the continuation of Saint Laurent Productions in the coming, with “Parthenope” by Paolo Sorrentino and projects with managers Claire Dennis and Jim Garmoush in business, and even with Mrs. Saldana to follow a new home (and wearing Saint Laurent in continuing to collect tools), other brands may think in Follow it.

Despite the presence of “reputable risk insurance”, or “shame insurance”, which, Susan Skafidy of the Fordam University Fashion Law Institute, said, “It can be part of other insurance policies or a separate Polita aimed at covering the costs of managing crisis and relevant losses,” which is almost impossible to avoid human risks.

“Maybe this was on the Bingo Card for anyone to make a mistake.” “But from now on, every brand will have to add it to the list.”