(Bloomberg) – YouTube Mrbeast star is looking to raise a few hundred million dollars to expand his business in a funding round that would estimate his company at about $ 5 billion, according to the people familiar with the matter.
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People who refused to determine his identity said that the talks are secret. The talks are still in its early stages, and it is not yet clear who will invest or if they will do so at the target price.
The star, his real name, collects Jimmy Donalson, money to finance a holding company that owns all or part of many companies, including Fastables Brand Feastables and The Snack Company Lunchly and its video production company. Two people said this work is profitable and generated more than $ 400 million in sales last year. He looks forward to expanding all of the bottled goods and media companies.
Mrbeast is famous for his work on YouTube, as it publishes videos of challenges and gifts on a large scale generating hundreds of millions of views. Creators participate in advertising sales created by their videos.
He also created and championship role in Prime Inc. Amazon.com, which the company said is the most common series ever. While Amazon adhered to $ 100 million to produce the first season, Mrbeast said he lost money when producing the offer by spending a lot on it. “I have lost tens of millions of dollars in the beast games,” he said in the CEO of Bodctast. “But it is about making the first season as good as possible.”
Amazon agreed to prepare more show seasons, but she is still working on the budget. Amazon’s original deal called for more than $ 250 million in two additional seasons.
Mrbeast collected money in the past, including Alpha Wave Global, which is based in New York. Bloomberg News reported last month that Donaldson was participating in an attempt to buy Tiktok. Feastables, the snack company that he started a few years ago, sells chocolate bars throughout the United States and Canada. Mrbeast Burger, a food delivery work, has been tangled in litigation with a Donaldson partner.
Most of them read from Bloomberg Business Week
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