Amarra specializes in dresses for dancing parties, heights, wedding parties, and Quinceañeras.With the permission of Amara
Amarra is a New Jersey -based manufacturer and wholesale for private wheel dresses.
Over the past five years, artificial intelligence has been used to help manage stocks and create content.
This article is part of “How AI changed everything: small business”, a series that explores the extent of the use of small companies for success.
In the constantly changing e -commerce scene, companies must find a way to be more efficient, competitive and smart. Surprisingly, some small companies turn into artificial intelligence for help.
Amarra, a company that manufactures and trades special gowns and dresses-has for wedding parties and Quinceañeras-has combined artificial intelligence tools into its operations since 2020.
“The primary motivation was to enhance efficiency and raise customer experience,” Madan said in an interview via e -mail. “E-commerce is a very competitive field, and the benefit of artificial intelligence allowed us to improve how to manage stocks, create content and interact with our customers-which led to improving our general performance.”
The company, which is headquartered in New Jersey and Wholesales, uses its products for more than 800 independent retailers worldwide, Amnesty International to improve marketing, customer service and market trend analysis. Amarra was launched in 2018 with only two employees, until 25 today.
Konal Madan is the founder of Ammar.With the permission of Amara
Amarra Chatgpt, Generative-Ei, is used to write the descriptions of the product. The team introduces information about the features of the product and unique sales points in Chatbot, which then produces a preliminary draft for each kind. From there, the team improves the text to match the sound of its brand.
Its website displays the dresses according to the color, silhouette or appropriate image, each with a multi -phase description designed to obtain a retailer to buy it. The terms of a dress, such as the neon pink ball, include “weird” and “inspired by fairy tales”. Other reference pink glazing of increased and stone accents – all written with the help of Chatgpt.
Madan said that the use of Amarra Chatgpt has reduced the time of creating the content by 60 %, without a loss of quality.
The company also uses the inventory management system that works in Amnesty International and expects stock needs based on historical data and seasonal trends. Madan said that the tool had reduced 40 % overcoming, and helped Amara to avoid selling from the common elements. This allows the company to ensure the availability of products for wedding stores, boutiques, and other independent retailers in North America, Europe, the United Kingdom and Australia that buy its dresses.
Amarra also uses Amnesty International to analyze customer review data across basic systems, which helps it better understand transformations in buying behaviors and consumer preferences.
“This helps us to determine the emerging trends and opportunities to improve the product, and keep us in the market,” said Madan.
Artificial intelligence is also pushing Amarra customer service operations. The company said that AI Chatbots is now dealing with 70 % of customer inquiries, answering basic or common questions and providing faster responses. Madan said that the Amarra team has focused on more complicated problems, such as requests to customize the product and solve complex customer payment problems.
Although AI’s innovations allowed Amarra to simplify its operations, technology adoption was not completely smooth.
Madan said that one of his team’s biggest challenges in using artificial intelligence was “achieving the right balance between automation and human touch.” For example, Chatbot from Amarra initially provided rigid and non -personal responses to customers.
“We have been polished since then to better reflect our brand personality, and improve comprehensive customer experience,” he said.
Artificial intelligence systems have been combined with the tools and current operations of Amarra and the management of prejudices in artificial intelligence models two other challenges. For example, Chatbots of the company initially did not explain the cultural nuances in different markets, which leads to transverse bad explanations.
It has also seen prejudices in the product recommendations, such as artificial intelligence in favor of some elements without looking at the latest inventory. “Change and continuous switching” helped reduce these issues. But it is a continuous process to process the biases and integrate the Amarra technology environment smoothly while maintaining data safe.
To ensure the use of the official AI, the company includes the activity of its employees to implement and customize tools. Madan said that cooperation helped Amara in maintaining a balance between the automation led by artificial intelligence and human control. He said that the company is training its workers regularly to use artificial intelligence effectively in their daily work.
“We focus on using artificial intelligence to increase the capabilities of our employees, instead of replacing their roles,” he said. “Artificial intelligence treats frequent tasks, allowing our team to invest more time in creative and strategic jobs that require a human touch.”
Amarra has learned a lot because she tested and adapted to use artificial intelligence over the past half. MADAN advice for other small companies that begins a similar trip is to focus on good data management practices given that data is the basis of artificial intelligence models and algorithms.
He added that they should also think about starting with very specific specific areas where it can be the largest effect, such as customer support or inventory management. Any jobs should be flexible enough to adapt to commercial and operational requirements, while maintaining the company’s spirit.
“Be prepared for learning curve,” he said. “Some primary hiccups are normal, but repetition based on comments leads to better results.”
Read the original article on Business Insider
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