TARGET is facing a 40 -day consumer boycott, starting on Wednesday, the company’s transformation from diversity, stock and integration policies (Dei).
“We ask people to steal from the target because they turned their back to our community,” said Reverend Jamal Bryant, a Magator’s sponsor in the prominent Atlanta area that started the boycott, in an interview with CNN.
The boycott, which begins during the beginning of the big fasting, comes more than a month after making changes in Dei programs, and in a difficult period of the company because it faces an attack from the customs tariff in the middle of the difficult economy.
On January 24, days after Donald Trump’s presidency, Target announced that it was eliminating the goals of employing minority employees, ending an executive committee focused on ethnic justice and making other changes on its diversity initiatives. Target said it has a new strategy called “belonging to Bullseye”, which I presented for the first time last year, and the company remained committed to “creating a sense of belonging to our team, guests and societies.” The goal also stressed the need to “stay in a step with an advanced outdoor scene.”
The goal is one of the dozens of Fortune 500 companies that have retracted DEI in response to the decisions of the conservative court, pressure from right -wing activists and legal groups, and recently, the Trump administration threats to investigate what he describes as “Dei is illegal”, including potential criminal cases against companies. Companies are arrested between following up efforts to increase diversity and avoid a conservative legal campaign.
But no horrific company has faced DEI supporters as a goal. Online customers protested the decision, and described Ann and Lucy Dayton, the daughters of one of the founders of target, the company’s actions as “betrayal”.
The goal is under the pressure of more than companies like Walmart, John Deree, or Tractor Supply, because Target has gone further in the Dei efforts, and has a more progressive base than customers than these competitors.
Target was one of the defenders of Dei’s DEI programs in the years that followed the killing of George Floyd at the hands of the police in the main city of Minyabolis in 2020.
“Black spends more than $ 12 million a day, and therefore we expect some loyalty, some decency and some intimate friendship,” said Bryant.
Melissa Butler, CEO of the lip company, one of the largest black makeup companies that were implemented in Target, said on Tiktok that she was disappointed about the retreat of Dei in Target. But she is concerned that the boycott may hurt the black -owned companies.
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